The future will hit you on the forehead for a tough wake up call.

Many people are aware that things change around us. New technology is a major factor of change, but also society, constantly renewed and constantly influenced, is changing in mostly unpredictable ways.
Many people are afraid they will be caught unprepared — the business community comes to mind first (almost the opposite of city government officials in charge of snow removal) — and adopt various strategies trying to cope with “the winds of change”.
If you don’t know what’s happening, have no data, most likely the future will hit you on the forehead for a tough wake up call.
If you have the data, the information, but can’t figure out what it means, most likely the future will hit you on the forehead for a tough wake up call.
The current investments in “big data” are a clear sign that many companies are in this situation, and understand that today’s tools can help overcome this step.
If you have the data and understand what it means, and do nothing about it, most likely the future will hit you on the forehead for a tough wake up call.
If you have the data, and understand it, and want to do something about it, and select the wrong course of action, most likely the future will hit you on the forehead for a tough wake up call.
There are gurus that understand this, and always predict the same future and prescribe the same actions based on their interpretation of current data. Like a broken clock that is right every day, twice a day, they prescribe a standard recipe regardless of the situation.
Some people, historically, have selected the “right path”. Of course, this is a rear mirror view, and these celebrated business leaders were happy to be right at least half of the time. And when they were not, most likely the future will hit you on the forehead for a tough wake up call.
What can we do, just give up? Actually no, if we do all the right things, we will be well prepared in at least 50% of situations. For all the other situations, most likely the future will hit you on the forehead for a tough wake up call.
We just need to learn to be resilient, nimble, agile, survivors, hungry, aggressive, innovators.