We don’t like to admit that we are easy manipulation targets — but we are. In his classic book, Prof. Robert Cialdini talks about five ways to influence people. In summary, we can be persuaded through (with some fintech examples): 1. Reciprocity – People tend to return a favor, therefore marketers love to give “free […]
Tag: innotribe
Innotribe, Finovate, or Money2020?
This year I have attended four major FinTech conferences – Money2020, Finovate London and New York, and Sibos Innotribe. I have met with hundreds of startups, talked with maybe a thousand people. Some thoughts: All of them are growing – more companies, larger attendance – all in synch with the overall worldwide “boom” in fintech. […]