Persuasion and Gamification in Fintech

cheap accutane uk We don’t like to admit that we are easy manipulation targets — but we are. In his classic book, Prof. Robert Cialdini talks about five ways to influence people. In summary, we can be persuaded through (with some fintech examples): 1. Reciprocity  – People tend to return a favor, therefore marketers love to give “free […]

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